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Goody Oliver

This hand-made clothing brand found it's name in an old relative of the founder who was said to be involved in witchcraft in the 19th century. The logo mark was meant to invoke the power and mystery of femininity, and drew upon the Mona Lisa and Da Vinci's facial studies.

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After a slew of inspiration images and sketches, I landed on the form of a female gaze as the logomark. The font was chosen for it's soft edges and whimsical nature, but still legible letterforms.

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